MARKETING AND DISTRIBUTION

The Mystical Power of Luck

Better known as instinct matched with timing. Luck, a primary characteristic of entrepreneurship (along with risk taking), has a mystical power that cannot be quantified by market research and analytics. Sometimes products succeed in Myanmar for reasons that just cannot be explained. Try as they might, market research is more likely to be selective confirmation of bias and transference on the part of the researcher. The point is, don’t let Market Researchers usurp the role of the entrepreneur because they…

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8 Reasons Why You Failed in Myanmar

Why Do Some Product Launches Work and Others Fail in Myanmar (especially when the failed product is superior to the successful one)? Introducing a new product on the market can be an exhilarating experience.  In Myanmar it can also be quite perilous and is not for the faint of heart.  I have learned this lesson the hard way having introduced my own product, Snowball Soy Milk in 2014 only to have to shut it down after 2 years in spite…

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What Happened to all the Milk at Ocean?

Inventory Gaps in Myanmar Inventory gaps are common in Myanmar.  Recently, we visited Ocean in Hlaing Thayar and discovered an entire aisle (well, 30% of it was devoted to UHT milk) was covered up with non milk products to hide the fact that there was no milk.  Actually, I managed to find the last 2 containers of milk (Tetra packed, from Thailand).  And there was plenty of local milk in the fridge section.  Walco makes a nice milk locally. Other…

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A Pretty Sweet Deal

Myanmar Honey Gets the Money A couple years ago, BNS was hired by Tag International Development (Myanmar), an NGO, to help them increase their distribution of their social business product, fair-trade Plan Bee Honey. This was a pretty sweet gig and the honey is really good quality and delicious. Tag has a project here in Myanmar to modernise beekeeping, which is projected to impact on the lives of 100,000 people by building capacity of the beekeeping and honey production sector…

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Soy Nuts are good for health and good for business in Myanmar

One of the topics we have been discussing with Dr Suresh is the entrepreneurial opportunities for soy food in Myanmar.  Dr Suresh is an advocated of soy nuts not just for their business potential, but also their nutritional advantages.  Soy nuts can provide equal protein and amino acid benefits to eggs at about 1/4 of the cost.  Soy nuts are also higher in protein and lower in fat compared to peanuts, but without the risk of aflatoxin. Here is a…

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BNS Welcomes Dr. Suresh Itapu to Myanmar to help provide Food Safety and Processing Consulting to Local Producers

  This week BNS is happy to host Dr Suresh Itapo who is visiting Myanmar on behalf of the American Soybean Association.  Dr. Suresh has a Ph.D. in Food Science and Technology and professional baking training from American Institute of Baking, Manhattan, KS, USA. He worked for five years at Department of Food Science, Purdue University, until 2009.  He also worked as Global Technical Director Human Nutrition with ASA International Marketing (ASA-IM) in New Delhi giving support to all nine…

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Customer Service- Too Much Empathy Will Kill Your Profits

Sometimes shopping in Myanmar can feel a little smothering. Countless times I have walked into stores only to turn around and walk out 3 seconds later. The reason is that, for some reason, customer service staff feel that it is their job to surround and crowd the customer. This can be intimidating and frustrating, especially when the sales staff blocks the product that you are trying to look at. Or worse, they talk about me and laugh (I speak enough…

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Soy Consumer Awareness Video 2018

In 2018, the American Soybean Association commissioned BNS to produce a consumer awareness video for the Myanmar market to promote local soybean and soyfood consumption.  We wanted to focus on the health and nutrition benefits of soy food, such as: Soy consumption in preteen girls reduces their chances of getting breast cancer later in life Soy food consumption can reduce the risk of heart disease and high blood pressure Soy is a great source of protein. Thanks to Aung Ko…

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Sweetened Condensed Milk Market, Myanmar

Introduction We created this report a couple years in anticipation of introducing an imported brand of Sweetened Condensed Milk (SCM), which is hugely popular in Myanmar due to the teashop culture and is a major contributor to the alarming rates of diabetes.  The only thing that is recent is the key recommendations section at the end. The market here is very competitive.  Some suppliers even give gold to tea shops that hit certain targets. I even had a tea shop…

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Edible Oil Industry, Myanmar Part 1

By Rick Chase Background Myanmar Context Myanmar is among the highest consumer per capita of edible oil in the world. Consumers in Myanmar use edible oil for frying, curries and added to other food such as rice, tea leave sale as pulses to improve the flavour and satiability.  In Myanmar, it is good hospitality to increase the oil content of meals served to visitors. Per capita consumption of edible oil is estimated to be around 10 Kg per year.  It…

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