RESEARCH AND CONSULTING

Perspective on Breast Cancer and Soy Controversy

January 23, 2019
Editor
RESEARCH AND CONSULTING

Originally Published in USSOY.ORG, by Mark Messina, Ph.D. Mark Messina, Ph.D. Executive Director, SOY NUTRITION INSTITUTE The soy and breast cancer controversy has been around a long time. It persists despite an abundance of human research supporting the safety and possible benefit of soyfood consumption by breast cancer patients. In general, health professionals are aware of this research. Hopefully, this information will be efficiently conveyed to the public at large. It’s been about 20 years since the controversy began in…

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A Commodities Exchange is in the Works for YSX

January 21, 2019
Editor
RESEARCH AND CONSULTING

New World Financial Group started talks with Cambodian Security Echange and First Gold six months ago. Recently they signed a memorandum of understanding with the counterparts to establish a derivatives market in Myanmar. The market will include forex, real estate, gold and commodities and create thousands of jobs. “We will make efforts in all possible ways to make it happen. If we are able to make it, the forex market will definitely boom here in line with international standards, and…

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The Mystical Power of Luck

January 16, 2019
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MARKETING AND DISTRIBUTION, RESEARCH AND CONSULTING

Better known as instinct matched with timing. Luck, a primary characteristic of entrepreneurship (along with risk taking), has a mystical power that cannot be quantified by market research and analytics. Sometimes products succeed in Myanmar for reasons that just cannot be explained. Try as they might, market research is more likely to be selective confirmation of bias and transference on the part of the researcher. The point is, don’t let Market Researchers usurp the role of the entrepreneur because they…

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Foreign Business Ownership in Myanmar

January 14, 2019
Editor
IMPORT EXPORT, RESEARCH AND CONSULTING

Myanmar’s new Business Law (2017) and Regulations (2018) is one of the best business laws in the region and better than some EU countries for foreigners.  The new Law and Regulations allows foreigners to own up to 35% in a locally registered business. A local business can conduct business in a variety of categories including services industry, consulting, agriculture, agro-processing, marketing, sales, distribution, import and export. The cost to register a business is around $500 and takes only a couple…

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8 Reasons Why You Failed in Myanmar

January 7, 2019
Editor
MARKETING AND DISTRIBUTION, RESEARCH AND CONSULTING, Uncategorized

Why Do Some Product Launches Work and Others Fail in Myanmar (especially when the failed product is superior to the successful one)? Introducing a new product on the market can be an exhilarating experience.  In Myanmar it can also be quite perilous and is not for the faint of heart.  I have learned this lesson the hard way having introduced my own product, Snowball Soy Milk in 2014 only to have to shut it down after 2 years in spite…

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What Happened to all the Milk at Ocean?

January 6, 2019
Editor
MARKETING AND DISTRIBUTION, RESEARCH AND CONSULTING

Inventory Gaps in Myanmar Inventory gaps are common in Myanmar.  Recently, we visited Ocean in Hlaing Thayar and discovered an entire aisle (well, 30% of it was devoted to UHT milk) was covered up with non milk products to hide the fact that there was no milk.  Actually, I managed to find the last 2 containers of milk (Tetra packed, from Thailand).  And there was plenty of local milk in the fridge section.  Walco makes a nice milk locally. Other…

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Soy Consumer Awareness Video 2018

January 17, 2018
Editor
MARKETING AND DISTRIBUTION, RESEARCH AND CONSULTING

In 2018, the American Soybean Association commissioned BNS to produce a consumer awareness video for the Myanmar market to promote local soybean and soyfood consumption.  We wanted to focus on the health and nutrition benefits of soy food, such as: Soy consumption in preteen girls reduces their chances of getting breast cancer later in life Soy food consumption can reduce the risk of heart disease and high blood pressure Soy is a great source of protein. Thanks to Aung Ko…

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Sweetened Condensed Milk Market, Myanmar

August 18, 2017
Editor
IMPORT EXPORT, MARKETING AND DISTRIBUTION, RESEARCH AND CONSULTING

Introduction We created this report a couple years in anticipation of introducing an imported brand of Sweetened Condensed Milk (SCM), which is hugely popular in Myanmar due to the teashop culture and is a major contributor to the alarming rates of diabetes.  The only thing that is recent is the key recommendations section at the end. The market here is very competitive.  Some suppliers even give gold to tea shops that hit certain targets. I even had a tea shop…

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Edible Oil Industry, Myanmar Part 1

June 1, 2017
Editor
AGRICULTURE, FOOD PROCESSING, IMPORT EXPORT, MARKETING AND DISTRIBUTION, RESEARCH AND CONSULTING

By Rick Chase Background Myanmar Context Myanmar is among the highest consumer per capita of edible oil in the world. Consumers in Myanmar use edible oil for frying, curries and added to other food such as rice, tea leave sale as pulses to improve the flavour and satiability.  In Myanmar, it is good hospitality to increase the oil content of meals served to visitors. Per capita consumption of edible oil is estimated to be around 10 Kg per year.  It…

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