8 Reasons Why You Failed in Myanmar
Why Do Some Product Launches Work and Others Fail in Myanmar (especially when the failed product is superior to the successful one)? Introducing a new product on the market can be an exhilarating experience. In Myanmar it can also be quite perilous and is not for the faint of heart. I have learned this lesson the hard way having introduced my own product, Snowball Soy Milk in 2014 only to have to shut it down after 2 years in spite…
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