Why Do Some Product Launches Work and Others Fail in Myanmar (especially when the failed product is superior to the successful one)? Introducing a new product on the market can be an exhilarating experience.  In Myanmar it can also be quite perilous and is not for the faint of heart.  I have learned this lesson the hard way having introduced my own product, Snowball Soy Milk in 2014 only to have to shut it down after 2 years in spite…